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The larger screen also makes the system setup process much easier, since you just pair all the components using easy step through menus on the display. Each component has a small button you press to pair it with the system. Once you do, the keypad will walk you through the naming process. You no longer need to consult the user manual for setup instructions. Up to four SimpliCams will work with the system though the company promises support for an unlimited number of cameras in the near future. Setup is easy and consists of entering your wireless network details and scanning a QR code in the app.

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Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings. When those who terminated service in the past year were asked the reason for terminating their service, 36 percent said they didn’t feel the service was worth what they were paying for it. This is why smart home kit vendors offering self monitoring have the potential to grow more quickly by addressing the needs of non traditional security customers. These customers are increasingly interested in home control and potentially security but not in professional monitoring fees. — Contributed by Tom Kerber, Director, IoT Strategy, Parks AssociatesAs Managing Editor, Karyn Hodgson writes exclusive cover stories, such as SDM’s State of the Market series, as well as other feature length articles and case studies.